Hello all,
This week has seen Team GB have mixed results in Daegu, the whole country get caught up in transfer deadline day madness that led to a astounding £710m being spent in 2011, Google Chrome turn 3 , classic game music feature in classical concert and the discovery of the ‘Oldest’ woolly rhino

In industry news one of my favourite magazines Contagious is featuring a great article by Jon Davie, managing director of digital content agency Zone where he talks about ‘Telling Stories in a Digital World’. He makes a very interesting point about a new bread of agencies and practitioners who blend PR, data and digital expertise with a dash of jargon to create a different kind of storytelling

Argentinian music production house Caja De Ruidos have created a tool that is all kinds of brilliant. It allows users to mix and create their our personal versions of any video on YouTube. Could this be the future of content creation and UGC?

Women at NBCU have unveiled its power brand index of womens favourite brands. Interesting to see an appearance by Barbie on the list, but more so Harley Davidson.

In another ‘PR leak’ that Apple are now infamous for an iPhone 5 concept has fallen into the hands of bloggers. Have to say It all looks very impressive.

The Daily Mail has announced plans to extend its rewards programme after gaining over half a million registered members since its launch in June. However, with only 1.2m rewards being claimed so far there is clearly a lot of room for improvement.

French music streaming service Deezer is launching in the UK next week and in an interesting move it will be completely subscription based. In this article MD Mark Foster talks about why they have opted to buck the trend and shun the ad funded ‘freemium’ model. They will have to watch their backs though, as Facebook have announced that they will be launching their own music service later this month in partnership with, amongst others, Spotify

And finally, for those who want to get involved with Google + click her for an invite

The weekend looks as though it’s going to be cloudy so make sure you make the most of the sun today!
rt